Climate change and sustainable consumption: What do the public think is fair?

This report explores public attitudes to fairness in the context of sustainable consumption and climate change.

http://www.jrf.org.uk/sites/files/jrf/sustainability-attitudes-fairness-full.pdf

Evidence from many areas of behaviour suggests that views about fairness can be powerful in driving pro-social behaviours. This research, through a series of focus groups, explored strategies that can tap into people’s sense of fairness around sustainable consumption and climate change to see if this could build public support for behaviour change and sustainability policies.

The report: asks if people can look at climate change and sustainable consumption in terms of fairness; explores the basis of views about fairness in this context and investigates the types of information required for people to look at the issue in this way; considers the extent to which looking at climate change in terms of fairness can motivate support for behaviour change; and examines what people think is fair in actions to reduce household CO2 emissions.

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One response to “Climate change and sustainable consumption: What do the public think is fair?

  1. Pingback: Climate change and sustainable consumption: What do the public think is fair? | Gaia Gazette

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